Mercury Monarch

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Mercury Monarch
MERCURY1978.JPG
Automotive industryMercury
Parent companyFord Motor Company
Production1975-1980
AssemblyMahwah, New Jersey
Wayne, Michigan
PredecessorMercury Comet
Car classificationMid-size
Car body style4-door Sedan (car)
2-door Sedan (car)
Automobile layoutFR layout
Internal combustion engine200 cid I6
250 cid I6
302 cid V8
351 cid Windsor V8
RelatedFord Granada
Lincoln Versailles

The Mercury Monarch was released in 1975 alongside the Ford Granada, which was mechanically similar. Monarch justified a price hop over the Granada by offering an improved interior and a different exterior. The base engine was Ford's 200 cid inline six cylinder engine, with a 250 cid inline six optional. V8 power came from two engines: the 302 cid and 351 cid Windsor. In the late 1970s, as a gas shortage scare hit the United States, a redesigned smaller version of the Ford Granada was put forward and the Monarch nameplate would be dropped, replaced by the popular Cougar.

A total of 575,567 were produced.[1]

Contents

Mercury Grand Monarch Ghia


The Mercury Grand Monarch Ghia was an upscale version of the Monarch built in 1975 and 1976. Grand Monarch Ghia had four-wheel disc brakes with a sophisticated central hydraulic power system as standard equipment.

Other standard luxury features include:

  • Leather trim
  • Vinyl roof
  • Liquid crystal display Clock
  • Leather-wrapped Steering wheel
  • Power steering
  • Dual map lights
  • Illuminated visor vanity mirror (passenger side)
  • 14 inch, Alloy wheels
  • Ignition system
  • Whitewall Radial tire
  • Reclining Bucket seats with matching map pockets
  • Plusher carpeting and soundproofing

According to the May 1976 edition of Car and Driver, Henry Ford II and three out of five of Ford’s top executives used the Mercury Grand Monarch Ghia as their personal car.

Lincoln Versailles


In the spring of 1977, Lincoln introduced the Versailles, based on the Granada/Monarch platform. The Versailles had many of the same luxury features as the Mercury Grand Monarch Ghia but it was not successful. Lincoln's identity suffered when they began selling a Granada-clone rather than a product that significantly differentiated itself from other Ford products.

See also


References

  1. "Production & Registry Totals". The Granada-Monarch-Versailles Registry. http://www.gmv-registry.com/21869.html. Retrieved on 2008-05-20. 

External links

1978 "KOMO-TV" Mercury Monarch 4d sedan involved in the 1980 eruption of Mount Saint Helens
  1. REDIRECT Mercury vehicles
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