Eugene Bordinat

Eugene Bordinat, Jr. (10 February 1920 – 11 August 1987) was a Ford Motor Company styling executive whose career spanned several decades.

Eugene Bordinat
BornFebruary 10, 1920(1920-02-10)
Toledo, Ohio
DiedAugust 11, 1987 (aged 67)
Detroit, Michigan
Spouse(s)Teresa Bordinat

Early career

Bordinat was educated at the Cranbrook Academy of Art and University of Michigan. He joined General Motors in 1939 as a trainee. During World War II he was a supervisor at Fisher Body for tank production, and later served in the United States Army Air Forces. Bordinat briefly returned to work at GM as a senior stylist after the war.

Ford career

Bordinat joined Ford in 1947, quitting General Motors. He supervised styling at the Lincoln-Mercury division, influencing the implementation of many automotive designs. Bordinat was promoted to vice president for styling and a chief designer in 1961, the successor to George W. Walker. He ultimately served 19 years, longer than anyone in Ford Styling before or since. His favorite designs during his tenure included successful cars like the Ford Mustang and Lincoln Continental Mk III, as well as the much-maligned Pinto.

Personal life

Bordinat is quoted to have said "Beauty is a good 10-day sales report", a methodology that made him versatile and adaptive. He was a member of the Industrial Designers Society of America from its founding in 1965. In his retirement he wrote a light-hearted autobiography manuscript entitled My Days at the Court of Henry II. Though it had been finished and accepted, it was being edited at the time of his death to accommodate a more "anti-Iacocca slant" as suggested by the publisher and of which Bordinat approved. Eugene Bordinat died suddenly of an undiagnosed lung ailment at the Henry Ford Hospital on August 11, 1987. Though his widow Teresa said that she would finish it, the work was never published.