The Mercury Eight was the first Post War Mercury design, and the first named Mercury model (earlier Mercury vehicles had carried only the brand name). The engine was a Flathead V8 that produced slightly more power than the also newly-designed 1949 Ford. The styling of the Mercury Eight, when it was released in 1949, was successful in both ending the monotony of warmed-over pre-war style, and differentiating Mercury from its comparable Ford cousin, a trick that spelled sales success. Sales figures for both Ford and Mercury broke records in 1949.
|Parent company||Ford Motor Company|
|Body style(s)||2-door coupe|
Within its era and beyond, the Mercury Eight was popular with customizers. In 1949, Sam Barris built the first lead sled from a 1949 Mercury Eight; the Eight became a definitive lead sled, much like the Ford V-8 was becoming the definitive hot rod. The Eights were among the first models to receive an aftermarket OHV engine swap, since Oldsmobile and Cadillac had developed the first high-compression OHV V8 engines in 1949, whereas Ford was still using their sidevalve engine.