Mercury Monarch
 | |
| Manufacturer | Mercury |
|---|---|
| Parent company | Ford Motor Company |
| Production | 1975-1980 |
| Assembly | Mahwah, New Jersey Wayne, Michigan |
| Predecessor | Mercury Comet |
| Class | Mid-size |
| Body style(s) | 4-door sedan 2-door sedan |
| Layout | FR layout |
| Engine(s) | 200 cid I6 250 cid I6 302 cid V8 351 cid Windsor V8 |
| Related | Ford Granada Lincoln Versailles |
| Manuals | Service Manual |
The Mercury Monarch was released in 1975 alongside the Ford Granada, which was mechanically similar. Monarch justified a price hop over the Granada by offering an improved interior and a different exterior. The base engine was Ford's 200 cid inline six cylinder engine, with a 250 cid inline six optional. V8 power came from two engines: the 302 cid and 351 cid Windsor. In the late 1970s, as a gas shortage scare hit the United States, a redesigned smaller version of the Ford Granada was put forward and the Monarch nameplate would be dropped, replaced by the popular Cougar.
A total of 575,567 were produced.[1]
Mercury Grand Monarch Ghia
The Mercury Grand Monarch Ghia was an upscale version of the Monarch built in 1975 and 1976. Grand Monarch Ghia had four-wheel disc brakes with a sophisticated central hydraulic power system as standard equipment.
Other standard luxury features include:
- Leather trim
- Vinyl roof
- Liquid crystal display clock
- Leather-wrapped steering wheel
- Power steering
- Dual map lights
- Illuminated visor vanity mirror (passenger side)
- 14 inch, cast-aluminum spoke wheels
- Solid-state ignition
- Whitewall steel-belted radial tires
- Reclining bucket seats with matching map pockets
- Plusher carpeting and soundproofing
According to the May 1976 edition of Car and Driver, Henry Ford II and three out of five of Ford’s top executives used the Mercury Grand Monarch Ghia as their personal car.
Lincoln Versailles
In the spring of 1977, Lincoln introduced the Versailles, based on the Granada/Monarch platform. The Versailles had many of the same luxury features as the Mercury Grand Monarch Ghia but it was not successful. Lincoln's identity suffered when they began selling a Granada-clone rather than a product that significantly differentiated itself from other Ford products.
See also
References
- ↑ "Production & Registry Totals". The Granada-Monarch-Versailles Registry. http://www.gmv-registry.com/21869.html. Retrieved on 2008-05-20.
External links
- Mercury Monarch
- Monarch Source - History and Information resource for the Ford Monarch from 1946 - 1953
- American Granada, Monarch & Versailles Registry & Forums
Mercury road vehicle timeline, 1950–1989 — next »
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| Mid-size | Meteor | Montego | Cougar | Cougar | Marquis | |||||||||||||||||||||||||||||||||||
| Comet | Comet | Monarch | Sable | |||||||||||||||||||||||||||||||||||||
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| Sports car | Capri | Capri | ||||||||||||||||||||||||||||||||||||||
| Cougar | Cougar | LN7 | ||||||||||||||||||||||||||||||||||||||
| Personal | Cougar | Cougar | Cougar | Cougar | Cougar | |||||||||||||||||||||||||||||||||||
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